• Susan Sanderson
  • Susan Sanderson

Susan Sanderson

Susan Sanderson, Jackman Reinvention, Vice President

Vice President

Jackman Reinvention

Susan Sanderson is a Vice President at Jackman Reinvention and lives in Cincinnati. She is also currently Interim DVP, Brand Experience at a Fortune 50 Retailer, driving an end-to-end reinvention of an iconic retail brand across more than 8,000 stores.

Jackman Reinvention is headquartered in Toronto. For retailing clients, the firm offers management consulting, research and analytics, brand strategy and marketing, and 360° customer experience design. Current and past Jackman partners include Walgreens, Duane Reade, Hertz, Dave & Buster’s, CD&R, Earth Fare, FreshCo, KKR, Oak Hill Capital, Old Navy, Rexall, Beer Store and Sobeys.

Susan, over her lengthy career as a creative director, brand strategist and marketer, has helped retailers develop a customer insight that is translated into a clear, compelling and growth oriented customer experience. She has worked on all brand touch-points, including store design/architecture, private brand, product development, CPG shopper marketing, loyalty programs, MARCOM and digital, across a multitude of retail channels, with particular emphasis in FDM and department store, not only in North America, but also the U.K. and South America. Past clients include Target, Safeway, Walmart Canada/US/ASDA, Waitrose, Kroger, Pharmasave, The Hudson Bay Company, Town Shoes, Sobey’s, Meijer, Smart and Final and Walgreens. At Kroger, she was Director, Corporate Brands, Brand Strategy, Design & Innovation. She is a former Executive Vice President, Creative and Brand Strategy, at Watt International, in Toronto. Prior to that, at Publicis /Frankel & Co, in Chicago, she was a VP Group Creative Director and was also a Creative Director at Mars Advertising.

Speaking session:

Selling through retail: Choosing the right strategy