• Jennifer Carlson
  • Jennifer Carlson

Jennifer Carlson

Jennifer Carlson, Baby Gourmet Foods Inc., Founder


Baby Gourmet Foods Inc.

Jennifer Carlson is founder of Calgary-based, Baby Gourmet Foods Inc. Baby Gourmet is a producer of organic-pouched, baby food. In 2014, the company hit $19 million in sales and expanded into the U.S., with national distribution in Safeway and Target stores. Today, across Canada, its products are available in most banners that sell baby food, with 25% market share in the baby food category, doubling sales for the third year in a row.

Jen began her business at the Calgary Farmer’s Market in 2006, but by 2011, had secured distribution through Walmart Canada and operations were scaled nationally.

Jen is ranked 7 on the 2015 PROFIT/Chatelaine W100, a list celebrating Canada’s Top 100 Female Entrepreneurs. In 2014, she received the Women of Influence Trailblazer award. In 2012, Jen was named to Avenue Magazine’s ‘Top 40 Under 40’ list, honouring exceptional people active in the Calgary business community. She was the 2012 recipient of the Star Women in Grocery award, receiving national recognition for innovation, influence, leadership and dedication in the grocery industry. In 2011, she was named Ernst & Young’s Emerging Entrepreneur of the Year (Prairies).

Jen is the mother of two well-fed children, an innovator, an inspirational speaker and a contributing parenting expert on Huffington Post Canada. Her cookbook will hit shelves in spring, 2016.

Speaking session:

Selling through retail: Choosing the right strategy.