Co-Founder and Vice President
Julie Ellis is one of the four co-founders of Mabel’s Labels and its Vice-President of IT, Finance and Sales.
Founded in 2003, Mabel’s Labels is the leading provider of personalized labels for kids and adults. Its custom labels include sticky labels for clothing, personalized stickers for tweens, school labels, name labels, iron-on clothing labels/name tags, book plates, label stickers/adhesive labels for the home, and children’s labels for look-alike items sent to school, daycare or camp. Its products are also favoured by teachers for classroom organization. The company’s growing product line now features child safety products, household labels and seasonal items.
Mabel’s Labels sells worldwide through its website and across North America via fundraisers at schools, daycares, camps and other organizations. Its new line of self-laminating “Write Away!”(tm) Labels are available at Walmart Canada and US Target stores. The company is a past winner of a Royal Bank of Canada Woman Entrepreneur Award and has been listed in the PROFIT/Chatelaine W100 and Profit 500. The founders and company have been featured on The View, Today, The Early Show, Rachael Ray, LIVE! with Regis and Kelly, Parents, In Style, The Washington Post, Huffington Post, People.com, Forbes.com and numerous blogs and websites. As sought-after experts on social media, they are listed on Inc.com‘s list of ’20 Awesome Facebook Fan Pages’ and Hubspot’s ‘The 15 Best Facebook Pages You’ve Ever Seen’. Celebrity moms who have used Mabel’s Labels include Victoria Beckham, Gwyneth Paltrow, Rachel Weisz, Heidi Klum and Reese Witherspoon.
Julie has over fifteen years’ experience with the Royal Bank of Canada as a financial planner. As the business expanded into large scale retail, Julie has also become involved in the strategic procurement process, which has taken her abroad to China.
Julie and her partners were winners of the PROFIT Excellence in Entrepreneurship Award at the 2014 RBC Canadian Women Entrepreneur Awards.
Julie has a Bachelor of Arts from the University of Waterloo. She is also Chair of the Board of Innovation Factory in Hamilton, ON.